DISCOVER OUR CREDIBILITIES
Our brand mission is clear: 'Game-Changing Ideas.' Throughout the years,
our efforts have not only received acclaim but have also been recognised globally.
Join the ranks of successful collaborations at The Genuine Group,
where each project is an opportunity to turn vision into reality,
crafting brands that resonate with success and enduring impact.
Get in touch with us to start your success story.
KAR MEN
MARKETING & EVENT SPECIALIST
" It has been a pleasure working with Prof. Dr. Jeffery as our Branding Advisory Partners for 3 years now and it has been an enriching experience. He consistently exhibits professionalism and excels in providing creative ideas and solutions to our team. His innovative thinking and ability to think outside the box greatly contributed to our marketing strategies and campaigns, inspiring the entire team to strive for excellence. Additionally, Prof. Dr. Jeffery fosters a collaborative and inclusive work environment. He values each team member's contributions and actively encourages their professional growth. His ability to build strong relationships and communicate effectively with colleagues, clients, and superiors has created a supportive and productive atmosphere.
VICTOR GUIRGUIS
ADS ONE PTY.LTD.
" Working with Prof.Dr. Jeffery Yap and The Genuine Brands in Melbourne, Australia has been a pleasure and a treasure, MSG has always been professional and articulate, very smart and strategically accurate with results, and very creative not just in an amazing design, but also in problem-solving.
I recommend The Genuine Brands in any business in any sector, The Genuine Group is a great benefit to any business. "
ANAIS ONG
2021 UPitch Entrepreneurial Crowdfunding
Committee Director
" Prof.Dr.Jeffery is a talented branding expert. He provided such a great insight and strategies on how to shift your perspective in branding concept. He extremely skilled at naturally incorporating branding throughout his concrete concept and has an intuitive sense of how to blend in corporate culture and the values.
In our 2021 UPitch Competition which organized by UAcademy, he acts as Mentor aka Judge, and he shared so many great of wisdoms and actionable tips/ strategies to the contestants to help them to excel in their entrepreneur journey.It’s my great pleasure to recommend Prof.Dr.Jeffery to be your part company in branding advisory. "
JOSEPH ZHOU
DIRECTOR AT FUNDARE & CO.
" I have worked amazingly with The Genuine Brands and known Prof Dr.Jeffery for 10 years since we were in Melbourne and are always the best! The best partner, the best friend！After many years, I still clearly remember that we worked together in the office to do the proposal all night long. Without his professionalism and dedication, we are unable to get a long-term contract with Melbourne Metro. "
JOHN FORDER
DIRECTOR AT THE GRAIL GROUP
" Prof.Dr.Jeffery is a highly talented and dedicated professional. He is humble, hard working and results driven. An easy recommendation. "
PETER SORENSON
EDUCATION PROFESSIONAL
" The Genuine Brands is an enthusiastic, passionate, highly motivated agency. Watch out for them — The Genuine Group is going places! "
JOHN YANG
S&J MEDIA GROUP
" Very talented agency,
self-driven and understanding client's requirement and will add more value on top of that, very creative and never make me disappointed! "
CAROLYN UZELAC
COMMUNCATION & MARKETING MANAGER
" I worked with The Genuine Brands in Campaigns and Strategy Planning. Prof.Dr. Jeffery impressed me with his professionalism, focus, and commitment. He has a
well-refined ability to create ads that are on brief, and push ideas beyond the obvious. He's an intuitive leader, and naturally take on the promises into reliality. I enjoyed working him and his team. "
KERIN ELSUM
EDUCATION PROFESSIONAL
" Dr. Jeffery is a very active leader in my professional opinion He was very motivated and produced outstanding results in all of our companies' projects. I recommend The Genuine Brands .